Introduction

When you visit our website, information about you is collected, which is used to tailor and improve our content and to increase the value of the advertisements shown on the site. If you do not want information to be collected, you should delete your cookies (see guide) and refrain from further use of the website. Below, we have set out what information is collected, its purpose and which third parties have access to it.

Cookies

The website uses “cookies”, which are text files stored on your computer, mobile phone or similar device for the purpose of recognising it, remembering settings, compiling statistics and targeting advertisements. Cookies cannot contain harmful code such as viruses.
It is possible to delete or block cookies. See guide: http://minecookies.org/cookiehandtering
If you delete or block cookies, advertisements may become less relevant to you and appear more frequently. You also risk the website not working optimally and there being content you cannot access.
The website contains cookies from third parties, which may to varying degrees include:
• Common third parties in digital advertising, an overview of which you can see here: Common third parties in digital advertising

Personal data

General

Personal data is any kind of information that can, to some extent, be attributed to you. When you use our website, we collect and process a range of such information. This happens, for example, when you simply access content, sign up for our newsletter, take part in competitions or surveys, register as a user or subscriber, otherwise use our services or make purchases via the website.
We typically collect and process the following types of information: a unique ID and technical information about your computer, tablet or mobile phone, your IP address, geographical location and which pages you click on (interests). To the extent that you give your explicit consent and enter the information yourself, we also process: name, phone number, email, address and payment details. This will typically be in connection with creating a login or making a purchase.

Security

We have taken technical and organisational measures to prevent your information from being accidentally or unlawfully deleted, published, lost, impaired or disclosed to unauthorised persons, misused or otherwise processed in breach of the law.

Purpose

The information is used to identify you as a user and to show you the advertisements most likely to be relevant to you, to record your purchases and payments, and to provide the services you have requested, such as sending a newsletter. In addition, we use the information to optimise our services and content.

Retention period

The information is stored for the period permitted by law, and we delete it when it is no longer needed. Information submitted via forms is stored for up to 6 months and is then deleted automatically. If you would like the information deleted sooner, you can contact us about this.

Disclosure of information

Data about your use of the website, which advertisements you receive and possibly click on, geographical location, gender and age group, etc. is disclosed to third parties to the extent that this information is known. You can see which third parties are involved in the “Cookies” section above. The information is used to target advertising.
We also use a number of third parties to store and process data. They process information solely on our behalf and may not use it for their own purposes.
Personal data such as name and email, etc. will only be disclosed if you give your consent. We only use data processors in the EU or in countries that can provide your information with adequate protection.

Access and complaints

You have the right to be informed of the personal data we process about you. You may also object to the use of your information at any time. You can also withdraw your consent to the processing of information about you. If the information processed about you is incorrect, you have the right to have it corrected or deleted. Enquiries about this can be made to: william@ellenhard.dk. If you wish to complain about our processing of your personal data, you can also contact the Danish Data Protection Agency (Datatilsynet).